Custom Culture Building

    Organizational Culture Design

    Build your culture foundation through facilitated workshops that create the vision, mission, and beliefs that drive lasting transformation.

    Custom Culture Foundation Workshops

    CEO and leadership expert Rod Hairston facilitates three transformative workshops designed to establish the cultural DNA of your organization. These collaborative sessions bring your leadership team together to create the foundational elements that will drive your culture transformation.

    1

    Vision Workshop

    Define a clear, compelling vision for your organization's future

    2

    Mission Workshop

    Create a shared mission and purpose that drives your leadership team

    3

    Beliefs Workshop

    Establish operating beliefs that shape your culture

    The Foundation for Transformation

    Your Mission and Operating Beliefs become the cornerstone of your organization's culture journey. These workshop outputs directly feed into:

    45-Day Culture Challenge

    Your custom mission and beliefs are conditioned into the identity of the organization

    ACE Coaching Framework

    Leadership development aligned with your organization's unique cultural foundation

    Trusted by Industry Leaders

    Honeywell logo
    Microsoft logo
    Dell logo
    HubSpot logo
    YETI logo
    The Millennium Group logo
    University of South Carolina logo
    McKesson logo
    Synology logo
    Deloitte logo
    Seismic logo
    JFrog logo
    National General Insurance logo
    Sacramento Kings logo
    Allianz logo
    San Francisco 49ers logo
    Akamai logo
    United Salt logo
    FedEx logo
    Salesforce logo
    New York Life logo
    CompTIA logo
    Equifax logo
    Visa logo
    Adobe logo
    Caesars Entertainment logo
    University of Texas logo
    KPMG logo
    Visit Orlando logo
    Honeywell logo
    Microsoft logo
    Dell logo
    HubSpot logo
    YETI logo
    The Millennium Group logo
    University of South Carolina logo
    McKesson logo
    Synology logo
    Deloitte logo
    Seismic logo
    JFrog logo
    National General Insurance logo
    Sacramento Kings logo
    Allianz logo
    San Francisco 49ers logo
    Akamai logo
    United Salt logo
    FedEx logo
    Salesforce logo
    New York Life logo
    CompTIA logo
    Equifax logo
    Visa logo
    Adobe logo
    Caesars Entertainment logo
    University of Texas logo
    KPMG logo
    Visit Orlando logo
    Fully Customized & Hand-Delivered by CEO Rod Hairston

    Complete Culture Transformation Program

    A fully customized culture, sales, and leadership offering hand-delivered by Rod Hairston, CEO of NASP. This is an application-based service designed for organizations ready to make a comprehensive commitment to culture transformation.

    Vision, Mission & Beliefs Workshop

    Three facilitated workshops with your leadership team to establish your organization's cultural foundation and strategic direction.

    Foundation

    Custom 45-Day Culture Conditioning

    Your organization's mission and beliefs are embedded into daily practice through proven behavioral conditioning technology.

    Implementation

    Customized CPSP Certification

    Professional sales training completely customized to your culture, company, products, and sales process.

    Sales Training

    Customized CPSL Certification

    Leadership development program tailored to your organization's culture, management structure, and team dynamics.

    Leadership Training

    ACE Coaching Framework

    Complete coaching methodology aligned with your unique cultural foundation to support ongoing development and accountability.

    Coaching System

    Ongoing Support & Measurement

    Behavioral and ACE KPI measurement systems to track Attitude, Competency, and Effort metrics alongside performance improvements.

    Measurement

    Application-Based Service

    This comprehensive program is designed for organizations in the right position to receive and implement a complete culture transformation. We carefully assess each applicant to ensure mutual fit and maximum success.

    Ideal Organizations Have:

    • Leadership commitment to cultural transformation
    • Sales teams of 10+ professionals
    • Investment capacity for comprehensive program
    • Readiness to implement across the organization

    What to Expect:

    • Initial consultation to assess organizational fit
    • Custom program design and pricing proposal
    • Direct collaboration with Rod Hairston
    • 3-6 month implementation timeline

    Pricing is customized based on your organization's size, scope, and specific needs. Schedule a consultation to discuss your unique requirements and receive a tailored proposal.

    Why Organizational Culture Design Matters

    Culture isn't just what you say—it's what you do. When your vision, mission, and beliefs are clearly defined and consistently reinforced, your entire organization aligns around a common purpose.

    Clarity

    Every team member understands exactly what your organization stands for, where it's going, and how they contribute to the mission.

    Alignment

    Sales, leadership, and operational strategies all flow from the same cultural foundation, creating consistency across the organization.

    Sustainability

    The 45-day conditioning program ensures your culture isn't just taught—it's lived and reinforced daily until it becomes your organizational identity.

    Premium Speaking Services

    Keynote Speaking

    Bring the power of NASP's proven sales methodology to your next conference, corporate event, or leadership summit. CEO Rod Hairston delivers high-impact keynote presentations that inspire, educate, and transform sales teams.

    • Customized content aligned to your event theme and audience
    • Engaging, interactive presentation style
    • Actionable takeaways attendees can implement immediately
    • Topics include sales psychology, leadership, culture transformation, and peak performance
    Premium Service

    Keynote Presentation

    Conferences, Corporate Events, Leadership Summits

    $20,000
    • 60-90 minute keynote presentation
    • Pre-event consultation and customization
    • Q&A session with attendees
    • Professional presentation materials
    ACE Leadership

    Ready to Transform Your Organization?

    Schedule a consultation to discuss your organization's unique needs and learn how Rod Hairston can design a custom culture transformation program for your team.