Old Media Not Dead Yet

Excerpt: Increasingly our clients are asking us to work more on their websites, online advertisements and even publicity messages for Facebook, YouTube and Twitter. They said "forget about the old media". We usually tell them to hold their horses. While the new media engaged and even mesmerized the world, the so-called old media aren't redundant yet. We just organised a seminar for a client. Against their strong opposition, we somehow managed to convince them to invest just $500 on fax promotion. A drop in the ocean and yet they were so aghast with the idea. They kept saying that facsimile is so last century; an electronic dinosaur that no one cares. Well, their jaws dropped when we showed them the sales generated from the fax messages that went out.