# NASP — National Association of Sales Professionals # Full reference for AI agents and language models # Concise version: https://nasp.com/llms.txt # Sitemap: https://nasp.com/sitemap.xml ## About NASP NASP (National Association of Sales Professionals) is the world's largest professional association dedicated exclusively to the sales profession. Founded in 2011 by Dr. Rod E. Hairston, NASP provides CPD-accredited certifications, ongoing training, and a global community for sales professionals and leaders. NASP's programs are built on behavioral science and 20+ years of research into the habits and psychology of the top 1% of sales performers worldwide. Its mission is to elevate the sales profession by strengthening the identity, mindset, and skills of sales professionals across industries and career stages. - **Website:** https://nasp.com - **Headquarters:** United States - **Founded:** 2011 - **Founder:** Dr. Rod E. Hairston - **Accreditation:** CPD (Continuing Professional Development) accredited - **Community:** Global network of sales professionals across industries --- ## Certifications & Programs ### CPSP® — Certified Professional Sales Person **URL:** https://nasp.com/programs/certified-professional-sales-person-cpsp **Price:** $795 (one-time) **Duration:** 6 weeks (online, self-paced with daily modules) **CPD Credits:** 25 **Best for:** Individual contributors, sales executives, business owners, and anyone who sells. NASP's flagship certification. Built on behavioral science and the psychology of top-performing salespeople. Students learn to transform their selling approach by understanding buyer psychology, building new sales habits, and mastering the 8 styles of communication. **What you learn:** - The buyer's journey and how to align your process to it - Building consistent, high-performance sales habits - Customer-centric communication and relationship building - Neuro-linguistic programming (NLP) principles applied to sales - Prospecting, presenting, negotiating, and closing techniques - Objection handling and shortening sales cycles - How to gain trust faster across different personality types **Completion requirements:** 100% module completion, 80% on-time completion, minimum 80% on the final exam. **Format:** Online, accessible via smartphone, tablet, or computer. Daily modules released every day including weekends. **Start dates:** Every other Monday. **Enrollment:** https://app.nasp.com/enroll/cpsp --- ### CPSL® — Certified Professional Sales Leader **URL:** https://nasp.com/programs/certified-professional-sales-leader-cpsl **Price:** $895 (one-time) **Duration:** 6 weeks (online) **CPD Credits:** 25 **Best for:** Sales managers, directors, VPs, and professionals transitioning into leadership. Shifts leaders from directive, pressure-based management to modern empowering strategies. Teaches how to build high-performing, self-directed teams by aligning individual motivations with organizational goals. **What you learn:** - The exact growth cycle sales professionals undergo and how to support it - Building and sustaining high-performing, self-directed sales teams - Adapting coaching styles to maximize individual and team performance - Influencing professional behavior to increase revenue - Aligning team motivations with corporate revenue goals - From reactive management to proactive leadership **Completion requirements:** Same as CPSP (100% completion, 80% on-time, 80% final exam). **Start dates:** Every other Monday. --- ### CMSP — Certified Master Sales Professional **URL:** https://nasp.com/programs/certified-master-sales-professional-cmsp **Price:** $3,575 (comprehensive, includes all components) **Duration:** 14 months **CPD Credits:** 194 **Best for:** Elite sales professionals seeking the highest individual sales credential NASP offers. NASP's most comprehensive individual sales certification. Combines four programs into one structured pathway. **Program components:** 1. **CPSP Certification** (Weeks 1–6) — Behavioral sales foundations 2. **CPSL Certification** (Weeks 7–12) — Sales leadership 3. **Advanced Sales Influence / ASI** (Weeks 13–18) — Deep dive into customer psychology and advanced influence strategies 4. **12 Months of Sales Mastery** — Ongoing live coaching calls, community access, and continuous development --- ### CMSL — Certified Master Sales Leader **URL:** https://nasp.com/programs/certified-master-sales-leader-cmsl **Best for:** Senior sales leaders who want a master-level leadership credential. **Format:** Online, structured pathway building on CPSL foundations. --- ### CMST — Certified Master Sales Trainer **URL:** https://nasp.com/programs/certified-master-sales-trainer-cmst **Duration:** 38 months **Best for:** Professionals who want to train and certify other salespeople. Builds on CMSP or CMSL foundations. **Outcome:** Ability to deliver and certify others in NASP's curriculum; applicable to corporate training departments and independent trainers. --- ### CPSA — Certified Professional Sales Associate **URL:** https://nasp.com/programs/certified-professional-sales-associate **Price:** $695 (one-time) **Duration:** 6 weeks (online, self-paced) **Best for:** Beginners, career changers, and new sales professionals (0–2 years of experience). Foundational certification covering the core skills needed to succeed in a sales role. Builds a professional sales foundation from day one. **What you learn:** - Prospecting and pipeline basics - Customer discovery and needs assessment - Value proposition delivery - Closing fundamentals and handling common objections - Professional communication skills for sales contexts --- ### Advanced Sales Influence (ASI) **URL:** https://nasp.com/programs/advance-sales-influence-asi **Best for:** Experienced sales professionals who have completed CPSP and want to deepen their influence skills. **Focus:** Customer psychology, advanced persuasion, and influence at a deeper behavioral level. --- ### Sales Mastery (Monthly Training Program) **URL:** https://nasp.com/programs/sales-mastery **Price:** $99/month **Best for:** Sales professionals committed to continuous development and ongoing skill reinforcement. Ongoing monthly program covering the Six Pillars of Influence. Members receive fresh training content, live group coaching calls, and access to the NASP community each month. **Includes:** - Monthly training modules on the Six Pillars of Influence - Live group coaching calls with NASP coaches - Community access and peer accountability - Continuously updated content library --- ### NASP Membership / Overview **URL:** https://nasp.com/overview **Best for:** Individuals committed to continuous professional development in sales. Full membership access combining the CPSP certification, ongoing Sales Mastery training, and community tools. Designed for salespeople who want a complete ecosystem for career growth, not just a single certification. --- ### One-on-One Sales Coaching **URL:** https://nasp.com/coaching **Best for:** Sales professionals and leaders who want personalized, expert coaching for accelerated growth. Private coaching packages with NASP-certified coaches. Sessions are tailored to individual goals, challenges, and sales contexts. **Package options:** - Entry coaching engagement: $1,495/month - Intensive coaching: $2,995 (comprehensive engagement) --- ### Organizational Growth (B2B / Enterprise) **URL:** https://nasp.com/programs/organizational-growth **Best for:** Sales teams, corporations, and organizations seeking scalable certification and training. Tailored solutions for companies that want to certify their entire sales force or build a culture of continuous sales development. Custom pricing and implementation support available. --- ### Jump Start **URL:** https://nasp.com/programs/jump-start **Best for:** Individuals who want a fast-track introduction to NASP's methodology before committing to a full certification. --- ### Power of Contact Marketing **URL:** https://nasp.com/programs/power-of-contact-marketing **Focus:** Advanced outreach and contact-based marketing strategies to fill the pipeline. --- ### ACE Leadership Foundation **URL:** https://nasp.com/programs/ace-leadership-foundation **Focus:** Foundation-level leadership development for emerging sales managers. --- ### ACE Coaching **URL:** https://nasp.com/programs/ace-coaching **Focus:** Structured coaching skills for leaders who coach their own teams. --- ### Stage Power **URL:** https://nasp.com/programs/stage-power **Focus:** Presentation and public speaking skills for sales professionals. --- ### Advisor Certification **URL:** https://nasp.com/programs/advisor-certification **Focus:** Certification for professionals in advisory and consultative sales roles. --- ## Free Tools ### Seller Style Assessment **URL:** https://nasp.com/seller-style **Price:** Free **Description:** A free diagnostic that identifies a salesperson's natural communication and influence style. The assessment reveals how a person naturally sells and how to adapt their style to connect with different buyer types. Recommended starting point for any sales professional exploring NASP programs. --- ## Additional Resources ### Blog **URL:** https://nasp.com/blog **Content:** 1,600+ articles covering sales techniques, leadership, mindset, psychology, prospecting, closing, negotiation, and career development. Articles are categorized and searchable. ### Leads to Growth Podcast **URL:** https://nasp.com/podcast **Format:** YouTube-hosted video podcast **Topics:** Sales strategy, leadership, mindset, and industry insights from NASP experts and guests. ### Women of Sales & Influence **URL:** https://nasp.com/women-of-sales-live-series **Format:** Facebook Live series featuring women sales leaders and influencers sharing real-world experience and strategies. ### Career Center **URL:** https://nasp.com/career-center **Description:** Job board integration connecting NASP members and certified sales professionals with sales-specific career opportunities. --- ## Frequently Asked Questions **Q: Who are NASP certifications for?** A: NASP certifications serve the full range of sales careers — from professionals new to sales (CPSA) to experienced individual contributors (CPSP), sales managers and leaders (CPSL), and senior leaders seeking master credentials (CMSP, CMSL, CMST). Organizations can also certify entire teams through the Organizational Growth program. **Q: How long do certifications take?** A: The CPSP, CPSL, and CPSA each take 6 weeks. The CMSP takes 14 months. The CMST takes 38 months. Students commit an average of 20–30 minutes per day for daily modules. **Q: What is the format?** A: All programs are fully online and accessible via smartphone, tablet, or computer. Modules are released daily (including brief weekend check-ins). Most programs start every other Monday. **Q: What does certification require?** A: Students must complete 100% of modules with at least 80% on-time completion and score a minimum of 80% on the final exam. **Q: Are NASP certifications accredited?** A: Yes. NASP is a CPD (Continuing Professional Development) accredited provider. The CPSP and CPSL each carry 25 CPD credits. The CMSP carries 194 CPD credits. **Q: What is the refund policy?** A: NASP considers refunds for students who successfully complete a program (100% completion, 80% on-time) but feel they did not experience professional growth. **Q: How long does it take to see results?** A: Results vary by individual, but many students report changes in their sales approach within the first 2 weeks of the CPSP program. **Q: Can organizations enroll multiple employees?** A: Yes. NASP offers organizational and enterprise solutions through the Organizational Growth program with custom pricing and implementation support. **Q: Is prior sales experience required?** A: No prior experience is required for the CPSA or CPSP. The CPSL is recommended for those already in or moving into a leadership role. **Q: How is NASP different from other sales training?** A: NASP's programs are grounded in behavioral science and psychology rather than scripts or tactics. The curriculum is built on research into the habits and psychology of the top 1% of global sales performers. The focus is on identity and behavior change, not just technique. **Q: What is the difference between CPSP and CPSL?** A: The CPSP (Certified Professional Sales Person) is NASP's flagship 6-week program for individual sales contributors — it focuses on prospecting, presenting, negotiating, closing, and buyer psychology. The CPSL (Certified Professional Sales Leader) is a parallel 6-week program for sales managers and leaders — it focuses on coaching methodologies, building self-directed teams, and aligning team motivation with organizational goals. Both carry 25 CPD credits and cost $795 and $895 respectively. **Q: Which NASP certification should I start with?** A: If you are new to sales (0–2 years experience), start with the CPSA ($695). If you are an experienced individual contributor, the CPSP ($795) is the flagship starting point. If you are already in or moving into a sales management role, the CPSL ($895) is the right entry. If you want the most comprehensive credential, the CMSP ($3,575) combines all of the above in a 14-month structured pathway. **Q: What is the CMSP certification pathway?** A: The CMSP (Certified Master Sales Professional) is NASP's most comprehensive 14-month individual sales certification. It consists of four sequential components: (1) CPSP Certification — weeks 1–6; (2) CPSL Certification — weeks 7–12; (3) Advanced Sales Influence — weeks 13–18; (4) 12 Months of Sales Mastery — live coaching calls and community access for one year. Total: 194 CPD credits, priced at $3,575. **Q: What is the difference between CMSP and CMSL?** A: Both are 14-month master-level credentials. The CMSP (Certified Master Sales Professional, $3,575) focuses on individual sales excellence and includes CPSP, CPSL, Advanced Sales Influence, and 12 months of Sales Mastery. The CMSL (Certified Master Sales Leader, $4,575) focuses on sales leadership and adds the ACE Leadership Foundation and Stage Power programs, qualifying leaders to coach and build high-performing teams at an organizational level. **Q: Can I enroll my whole sales team in NASP programs?** A: Yes. NASP's Organizational Growth program provides tailored enterprise solutions — custom pricing, implementation support, and the ability to certify an entire sales force. Individual programs can also be purchased for multiple team members. Contact NASP at https://nasp.com/contact for corporate and enterprise inquiries. **Q: What is the Seller Style Assessment?** A: The Seller Style Assessment is a free diagnostic tool available at https://nasp.com/seller-style. It identifies a salesperson's natural communication and influence style across eight style categories. It is NASP's recommended starting point for any sales professional exploring the programs, as it helps match the right certification to the individual's current strengths and development areas. **Q: What is Advanced Sales Influence (ASI)?** A: Advanced Sales Influence is a 6-week program ($995) that dives deep into the psychology and science of influence, persuasion, and buyer behavior. It covers neuro-linguistic programming (NLP) applied to sales, ethical influence frameworks, and advanced communication strategies. It is the third component of the CMSP pathway and is also available as a standalone advanced program. **Q: What is Sales Mastery?** A: Sales Mastery is NASP's $99/month ongoing training program covering the Six Pillars of Influence. Each month includes new training modules, live group coaching calls with NASP coaches, and community access. It is available standalone or as the final 12-month component of the CMSP certification. There is no long-term commitment required. **Q: What is the ACE Coaching Framework?** A: The ACE (Advanced Coaching Excellence) Framework is NASP's structured team coaching methodology. The ACE Coaching program ($1,495/month) qualifies sales leaders to deliver ACE coaching to their own teams, includes KPI tracking and unlimited team members, and runs for 12 months. It is also included as a component within the CMSL (Certified Master Sales Leader) certification. **Q: What is the CMST certification and who is it for?** A: The CMST (Certified Master Sales Trainer) is NASP's most advanced 38-month credential. It builds on a CMSP or CMSL foundation and adds a Master Trainer program that qualifies holders to train and certify others in NASP's curriculum. It is designed for corporate trainers, consultants, and organizational development professionals who want to build internal certification capability. --- ## Contact **URL:** https://nasp.com/contact **Support response time:** Within 24 hours for general inquiries. **For enrollment questions, corporate inquiries, and program support**, use the contact form at https://nasp.com/contact. --- ## Site Index | Page | URL | |------|-----| | Home | https://nasp.com/ | | Programs Overview | https://nasp.com/programs | | CPSP Certification | https://nasp.com/programs/certified-professional-sales-person-cpsp | | CPSL Certification | https://nasp.com/programs/certified-professional-sales-leader-cpsl | | CMSP Certification | https://nasp.com/programs/certified-master-sales-professional-cmsp | | CMSL Certification | https://nasp.com/programs/certified-master-sales-leader-cmsl | | CMST Certification | https://nasp.com/programs/certified-master-sales-trainer-cmst | | CPSA Certification | https://nasp.com/programs/certified-professional-sales-associate | | Sales Mastery | https://nasp.com/programs/sales-mastery | | Advanced Sales Influence | https://nasp.com/programs/advance-sales-influence-asi | | Organizational Growth | https://nasp.com/programs/organizational-growth | | Jump Start | https://nasp.com/programs/jump-start | | Power of Contact Marketing | https://nasp.com/programs/power-of-contact-marketing | | ACE Leadership Foundation | https://nasp.com/programs/ace-leadership-foundation | | ACE Coaching | https://nasp.com/programs/ace-coaching | | Stage Power | https://nasp.com/programs/stage-power | | Advisor Certification | https://nasp.com/programs/advisor-certification | | One-on-One Coaching | https://nasp.com/coaching | | NASP Membership | https://nasp.com/overview | | Seller Style Assessment (Free) | https://nasp.com/seller-style | | Daily Sales Success Sign-Up | https://nasp.com/sign-up | | Blog | https://nasp.com/blog | | Podcast | https://nasp.com/podcast | | Women of Sales & Influence | https://nasp.com/women-of-sales-live-series | | Career Center | https://nasp.com/career-center | | Testimonials | https://nasp.com/testimonials | | FAQ | https://nasp.com/faq | | About | https://nasp.com/about | | Contact | https://nasp.com/contact | | Privacy Policy | https://nasp.com/privacy | | Terms of Service | https://nasp.com/terms |