You Talking To Me?

Matching your words to your audience.

Writing is a solitary thing; it's easy to forget that the whole point is to connect with a human on the other end.

That's The Way You Do It!

Marketing Lessons From a Street Musician

A marketing approach that works for solo professionals.

Hoop Dreams

It's what you know about your game.

If you're getting paid for doing the "hands on work" while you're giving away advice for free, there's a better, more profitable way. Take a page from television sports commentators and start leveraging your expert experience and insights.