Are the Ingrained Perceptions of Your Solution Slowing You Down?

Things to consider before your next outreach. How is your solution viewed by your prospects?

Trouble being heard? Is the solution you're offering a "disruptor" but you feel stereotyped by your predecessors who got it wrong? You did build a better mousetrap and now there are no mice. If you feel the things that make your value proposition unique gets lost in translation and that you're running up-hill, keep reading.