The importance and benefits of implementing AI technologies in content marketing. A detailed summary of different aspects of AI tools in marketing campaigns and everyday online content strategies.

While working towards a fresh campaign to introduce a new product, all the teams are required to work in sync be it marketing or sales in order to put the same communication across the market. Too often, the importance of working together is missed out when the teams are focused on setting the strategies and planning for the campaign within their own team.

Although the work used to feel dirty, the internet holds people accountable today. Unfortunately, too many people leave sales up to chance with Google and social media algorithms. On the NASP podcast's maiden voyage, Jeff discusses the main points of his book: The Five Forgotten Fundamentals of Prospecting.

As information is available in abundance, prospects are not willing to hear much. The prospects seek a emotional connect, a solution to their problem and that will only happen when you carefully listen to the problem and thereafter pitch accordingly.

Listening is a vital skill that is often neglected and yet is crucial to your sales success. Be aware of the five stages of effective listening and get into the habit of recognising and practising these stages;

Finding opportunities by overcoming the buyer behaviors that most sales people walk away from. Learn how to set aside some of the most common objections buyers present. Stop giving up and start closing.

A Path to Unstoppable

Desperation is a Spirtual Gift

In the quiet of our minds, we know that we can't "sell" anyone anything they don't really want. In the quiet of our minds, we know that being even slightly deceptive is not the way. Unstoppable Selling turns selling on it's heart by encouraging sales people to be trusted missionaries of help - an approach that frees people from beliefs that stop them from taking action. What might be possible if you were unstoppable?

The One-Two Punch For Selling

Sales Training and Sale Enablement

When sales teams are under-trained and unprepared to use sales enablement tools effectively, firms spend a lot of time, energy and resources accomplishing very little. A well-designed, current training program produces the best results.

What does that mean -- Selling is not about selling? It means simply that....

What should managers be doing to coach the sales people who need it? What are the things that can be coached on that can change productivity substantially?