Business that are successful usually have a marketing plan and most would tell you that while executing the plan has its challenges, developing the plan and deciding what to do and how to do it was the longest part of the process.
You make the most of a social network when you know how it works. With the advent of each new platform we all have to learn new skills. While it is annoying to have to stop doing business as usual and learn a new set of skills, it does make us more skilled in the long run. Social networking has had far more impact on how we do business online than it might appear on the surface.
Internet marketing is different and affiliate marketing and JVs (joint ventures) are a prime source of traffic for most marketers. By building in several niches via AdWords, YouTube marketing, and more, I have names that the others don't. If you work on building your own business with your own products first, you'll automatically become a powerful affiliate marketer in a very short time!
Make a list of every qualities that your "Perfect Prospect" should have. Every time you vary from the list, you will have to work harder, spend more money, and enjoy working less with them. Only attempt to market to your Perfect Prospect ,contact them with value, and market to them until they Buy or until they Die.
So why does Wendy's spend so much money advertising a 99 cent Chicken Sandwich? To compete and to create the perception that Wendy's offers value. You need to constantly give the buyers the perception that your products and services give them VALUE as well!
Branding is as much about matching the message to the market as it is about staying consistent across all platforms. As every new social network emerges and takes root, it really is worth it, to quickly sign up and secure your name, or your brand's name before anyone else does. At least this way you can wait out the success of that network safe in the knowledge that your identity is locked down.
If you want to be sure to get good sales leads, you really have to get inside the mind of your prospects. You might be approaching your prospects the wrong way. Knowing what is inside your prospects' minds plays a crucial role here. So, how will you do that?
When people measure the return on investment for social media marketing they are looking at the wrong thing. They are looking at sales numbers and a return on money and time spent. That is not what social networking was designed for. It is like baking a cake in a tupperware storage container. Beyond a sticky, stuck-on mess, you've now ruined two separate assets that had plenty of value on their own.