Bernie frequently speaks at industry events due to his unique and extensive background in B2B marketing and sales roles. Bernie sat down with Chris and Rick to talk about why content is so important for engaging buyers. Here's what he had to say.
While working towards a fresh campaign to introduce a new product, all the teams are required to work in sync be it marketing or sales in order to put the same communication across the market. Too often, the importance of working together is missed out when the teams are focused on setting the strategies and planning for the campaign within their own team.
Although the work used to feel dirty, the internet holds people accountable today. Unfortunately, too many people leave sales up to chance with Google and social media algorithms. On the NASP podcast's maiden voyage, Jeff discusses the main points of his book: The Five Forgotten Fundamentals of Prospecting.
Sales success is an endeavor that is defined by numbers. The more sales, the better your numbers. And although this is true, often you can become so focused on the numbers you forget some of the essentials necessary to become a top sales person. If you are finding your sales results to be lackluster here are 5 ways to boost as you may be sabotaging your results:
As information is available in abundance, prospects are not willing to hear much. The prospects seek a emotional connect, a solution to their problem and that will only happen when you carefully listen to the problem and thereafter pitch accordingly.
With time the perspective towards Sales activities has changed for the good. It is no longer a battle; rather is a win-win situation for the buyer and the seller. This way it becomes crucial to understand influential selling as the old tactics may no longer work.