Why are Selling Techniques so bad?
You will know by now I'm on a mission to improve the nation's selling techniques. It seems every day I collect more evidence of just how big a challenge that is going to be! On the other hand a bottom less pit of potential work it seems. Take my colleague Jonathan's example from a while ago...
What Language are you Speaking?
The language you use has a massive impact on your results. That goes for the language you speak, and the language that meanders around internally in your head. If you keep saying things are hard...guess what, it will be hard! You're instructing your brain to expect hard, expect tough...and so that's what it will deliver for you.
Most companies I help receive incoming enquiries -- via the telephone line, emails, exhibitions, the list goes on.
None of these companies convert 100% of those enquiries into a sale. Of course, 100% conversion is pushing it a bit! However -- there's no doubt that all of these companies had potential to increase their conversion rate, in many cases by a considerable amount.
Selling goods and services directly to consumers can be tough, but when you are in a commission-based retail store, the competition from other sales personnel makes your job tougher. Here are some suggestions on how to improve your sales despite the competition
In order to build long term wealth you are going to need to invest time and money growing your biggest asset, which is yourself. One of the best ways to do this is to take advantage of and leverage the great amount of self-development books available in the marketplace to help you with this.
Ever had a prospect that looks so good, but is always just beyond your reach? Maybe they will decide next week, have to check the budget, the excuses are endless. How do you know when you need to move on? Time management is one the crucial elements of the sales process. These prospects can be time suckers.
Despite the onslaught of social media and on line networking, 'real life' networking is still a crucial element of many companies' sales and marketing strategies. Quite right too -- there are massive benefits to be had from attending networking events.
Providing you're at the right event for you. Providing you do it well.
Finding opportunities by overcoming the buyer behaviors that most sales people walk away from. Learn how to set aside some of the most common objections buyers present. Stop giving up and start closing.