All businesses, from the smallest local companies to the largest multinational corporations, have one common goal - sales. As recently as ten years ago, the vast majority of this sales work was driven by a team of in-house sales representatives.
I have come to realise that there is a simple foundation upon which great salespeople are built, it is the ease by which they can draw on their considerable natural talent, resourcefulness and resilience.
Trouble being heard? Is the solution you're offering a "disruptor" but you feel stereotyped by your predecessors who got it wrong? You did build a better mousetrap and now there are no mice. If you feel the things that make your value proposition unique gets lost in translation and that you're running up-hill, keep reading.
They might understand digital advertising, but too many companies lack a thorough understanding of the process behind strategic sales in the digital world. Today, Mario explains his subtle yet thorough ten-step process to launching an effective digital sales program.
Everyone knows that sales is a dynamic industry, but many people might not realize how to change tactics and keep up with modern trends. Today, Ryan, Chris, and Rick discussed relationship-based selling and how millennial sellers are shaping the sales landscape.
Bernie frequently speaks at industry events due to his unique and extensive background in B2B marketing and sales roles. Bernie sat down with Chris and Rick to talk about why content is so important for engaging buyers. Here's what he had to say.
While working towards a fresh campaign to introduce a new product, all the teams are required to work in sync be it marketing or sales in order to put the same communication across the market. Too often, the importance of working together is missed out when the teams are focused on setting the strategies and planning for the campaign within their own team.