Sujan Patel is the co-founder of Mailshake and Web Profits, both of which help businesses in their digital marketing efforts. On the podcast, Sujan discusses how the sales team can leverage marketing assets and get the best results.

The Reasons Why Sales Reps Spend Little Time Selling and in CRM

22% of Sales Representatives Utilize Time Management Practices

If you want to be a successful salesperson, you will need to be good at time management. According to a new study, most sales representatives spend less time on selling and more time on conducting activities. This study is based on over 720 sales representatives who were interviewed and/or surveyed. About 64.8% of their time is devoted to activities which don't generate any revenue while merely 35.2% of their time is spent on selling-based activities. Field sales representatives devote 3.1% extra time than inside sales representatives to selling activities.

Adele's unique perspective is derived from decades as a sales and marketing trainer, researcher, and entrepreneur. On the podcast, she discusses some of the ways that buyer personas influence sales.

How to use your emotional intelligence to manage difficult clients and drive company results.

The evolution of tech-oriented world has reshaped the way businesses had worked. Today, customers tend to shop through online sources. Competition is raging, affecting the demand and supply dynamics greatly. This transformation of businesses has given way to bleeding-edge technologies and B2B platforms. Similar to the phenomenon where a customer wants to buy a product and a seller is already present, the B2B platforms facilitate trade between businesses located worldwide.

To successfully integrate market intelligence data into an enterprise's decisions, extensive market research is needed. Studies such as feasibility and accessibility research, market penetration evaluation via surveys and double-blind consumer tests, and identification of target markets such as potential B2B clients or B2C channels--all these can help in gathering a snapshot of the state of the current market.

The Rule of Reciprocity

How giving can help you receive more sales

Four Easy Ways Increases Sales with The Rule of Reciprocity.

Sales professionals can fall into the same traps as professional gamblers, who blame any and everything else for their losses. The salesperson who asks this key question is on the path to great success!

Dennis Yu is the chief technical officer at Blitzmetrics, a digital marketing company that partners with schools to train students. On the podcast, he discusses several of his unique techniques to digital marketing.

Businesses need traction to help grow products, services or the actual company itself; and the most important part of achieving that traction is making the ask.