On the Leads to Growth podcast, Matthew discusses the various ways in which storytelling is vital to the sales process.

3 Easy Steps to Value Creation

How to Get Out of Your Own Way in Sales

Whether you are new to sales, a seasoned veteran, or managing a sales force you know that selling is as much an art as science. If you find you are discounting more than you should, look at the 'why behind your sales actions.' This is usually a case of buyer and seller not being on the same page when determining value.

If you want to be a successful sales manager or director, you will need to know how to motivate your sales team.

Cold calling is one of the oldest and most widely-used methods of increasing sales for any company. Despite its image of being an ineffective and time-consuming marketing activity, a lot of companies successfully leverage cold calling to drive sales.

Geoff Woods, VP of 'The One Thing' discusses his ideas for how to take back control of your time and where to invest it.

Make this one change to your sales approach and forever be wealthier.

As a Sales Leader it's vital to care about each of your sales people as individuals and is principle No.1 of my 7 Principles that underpin a high performing sales team.

In my experience there are 7 principles that underpin a successful high performing sales team. They are often missing when I start to work with an underperforming sales team and my mission is ensure they are firmly in place by the end of my training programmes. I'm going to give you an overview of each one today then dive deeper into each one in later blogs.

Meaghan Connell and AJ Yager of Metrics spoke about this topic during a recent Leads to Growth podcast. They helped the audience to see that data isn't really that intimidating. They also showed how data can be used strategically to improve business practices.

The importance and benefits of implementing AI technologies in content marketing. A detailed summary of different aspects of AI tools in marketing campaigns and everyday online content strategies.