Adele's unique perspective is derived from decades as a sales and marketing trainer, researcher, and entrepreneur. On the podcast, she discusses some of the ways that buyer personas influence sales.

The Rule of Reciprocity

How giving can help you receive more sales

Four Easy Ways Increases Sales with The Rule of Reciprocity.

Sales professionals can fall into the same traps as professional gamblers, who blame any and everything else for their losses. The salesperson who asks this key question is on the path to great success!

Did you know you have one of the world's most powerful sales tools at your fingertips? It isn't your high-powered marketing automation suite or even your fancy funnel metrics analytics program.

Are you setting yourself up for failure by asking your questions incorrectly? Do you understand the mechanics of a question that create answer bias? If not, you could be sabotaging your own sales.

Sales are key to success for an entrepreneur. This article looks at six key areas that will have the biggest impact on your ability to create sales.

The Three P's of Selling

Passion, Pride, and Perseverance

Before we even hit the road as sales professionals, we have to check our "equipment." That's our attitude toward selling. I call it "The Three P's of Selling": passion, pride, and perseverance.

Selling goods and services directly to consumers can be tough, but when you are in a commission-based retail store, the competition from other sales personnel makes your job tougher. Here are some suggestions on how to improve your sales despite the competition

When To Say "When"

A guide to putting inactive prospects in your rear view mirror

Ever had a prospect that looks so good, but is always just beyond your reach? Maybe they will decide next week, have to check the budget, the excuses are endless. How do you know when you need to move on? Time management is one the crucial elements of the sales process. These prospects can be time suckers.

In the past 30 years in sales, I've learned a lot. I've also experienced failures, but from those failures I've learned the most. The road to success can sometimes be a little bumpy, but I've narrowed down the lessons I've learned and will share my three keys to success with you. These are my three sales mantras. Think of them as bumper stickers.