Costumer trends and taste change all the time, That's why it's quite hard to give an assurance to the business that the effort of having b2b lead generation campaign would be successful. In your own suggestion what would be the best and expert or a consultant?

Straight from the desk of Don Draper, here are some of the lessons you could use in marketing.

Creating quality content is essential for a successful viral lead generation campaign, so you need to know where to start. The following points can help you get started.

3 Steps To Asking for Customer Testimonials So They Can't Resist provides salespeople with the information they need to transform requesting a testimonial from an imposition to a win-win.

They sold millions of records, they attracted billions of fans from all generations, without a doubt The Beatles is the most successful and most influential band that has ever walked the Earth. If you could analyze and reevaluate the reason why they are such a successful band, you can adopt it, and apply it on providing lead generation services; it will guarantee a huge accomplishment for your business.

Many professionals haven't clearly defined why they are getting on social networking sites. It's more important than ever to understand your reasons for showing up. As you add value and gain credibility on these sites, you'll activate trust in your followers. Value, credibility, and trust are the main components that turn an observer to a follower, a follower to a fan, a fan to a lead, and a lead into a client.

It is hard not to use Twitter for one-way communication. The way the stream flies past so fast conversations and interactions take work. Plus, you usually have to follow a trail of breadcrumbs to see what the initial tweet was about. However, because that's how the majority of users are handling their time on Twitter, it becomes useful in ways you may not have thought of.

Many online retailers and marketers make a big mistake in not leveraging their thank you page as an opportunity to build a relationship with their customers and reinforce their brands. The customer experience involves more than just your website and content; it continues on to your thank you page and then to the delivery of your product and/or service, so why do so many neglect this important step in the middle?

We all know by now, that when you make a habit of connecting with potential customers little and often, on topics that they care about, you increase the likelihood of them doing business with you. That could be 5 minutes each network per day. 5 minutes on each of the 5 major networks is less than half an hour; why do most of us drag our feet on such a simple way to increase our online visibility and build our business? Procrastination.

Social media provides a platform for businesses to easily connect with their customers, and if you're using it correctly it can produce a 100% increase your bottom line. A good blog should be looked at an extension of your business and a part of your sales time. Blogs can perform a multitude of beneficial tasks and provide a business with an additional source of income, increased brand recognition, and enhanced customer interaction.