To successfully integrate market intelligence data into an enterprise's decisions, extensive market research is needed. Studies such as feasibility and accessibility research, market penetration evaluation via surveys and double-blind consumer tests, and identification of target markets such as potential B2B clients or B2C channels--all these can help in gathering a snapshot of the state of the current market.

Dennis Yu is the chief technical officer at Blitzmetrics, a digital marketing company that partners with schools to train students. On the podcast, he discusses several of his unique techniques to digital marketing.

All businesses, from the smallest local companies to the largest multinational corporations, have one common goal - sales. As recently as ten years ago, the vast majority of this sales work was driven by a team of in-house sales representatives.

So often we hear of people sharing "how" they were able to do something impossible in spite of the odds against them. We hear how they did it despite their meager and humble circumstances.

Bernie frequently speaks at industry events due to his unique and extensive background in B2B marketing and sales roles. Bernie sat down with Chris and Rick to talk about why content is so important for engaging buyers. Here's what he had to say.

Sales success is an endeavor that is defined by numbers. The more sales, the better your numbers. And although this is true, often you can become so focused on the numbers you forget some of the essentials necessary to become a top sales person. If you are finding your sales results to be lackluster here are 5 ways to boost as you may be sabotaging your results:

This article defines social media marketing and describes how marketers can take advantage of the new media. It also provides an explanation of the importance of social media content and researching social media platforms, discusses how to measure the success of social media, and provides a discussion of how social media does not replace traditional media but works with traditional forms of media by extending marketing efforts.

That's The Way You Do It!

Marketing Lessons From a Street Musician

A marketing approach that works for solo professionals.

Why Most B2B Sales Professionals' LinkedIn Profiles are Worthless

The LinkedIn Profile Mistakes You're Making How to Start Communicating Your Value

9 out of 10 profiles for sales professionals are worthless sales and marketing tools. They are practically worthless to prospects. Read this article to see how sales professionals are failing to communicate their business value to prospects and why you may need to give your LinkedIn profile an immediate makeover.

In today's media rich world, getting your message out is tough. More companies should try hyper local marketing, via social media, to gain recognition and draw in customers.