You Talking To Me?

Matching your words to your audience.

Writing is a solitary thing; it's easy to forget that the whole point is to connect with a human on the other end.

No matter how experienced a sales person you are, there will always be moments when you can use a few extra tricks in your sleeves. So, here is a list of seven "tricks" of sales that will help turn these tricky leads into customers.

Max Altschuler is a sales master who founded the leading B2B sales media company, Sales Hacker, On the podcast, Max discusses the future of sales and forward thinking.

The latest trends to explore in direct sales industry to make your business go further.

Not all dates are created equal. Some days and timeframes are much better for marketing or pushing your products. There are certain times of the year where people and businesses are far more likely to spend money or be interested in what you are offering.

If you want to be a successful sales manager or director, you will need to know how to motivate your sales team.

Sujan Patel is the co-founder of Mailshake and Web Profits, both of which help businesses in their digital marketing efforts. On the podcast, Sujan discusses how the sales team can leverage marketing assets and get the best results.

To successfully integrate market intelligence data into an enterprise's decisions, extensive market research is needed. Studies such as feasibility and accessibility research, market penetration evaluation via surveys and double-blind consumer tests, and identification of target markets such as potential B2B clients or B2C channels--all these can help in gathering a snapshot of the state of the current market.

Dennis Yu is the chief technical officer at Blitzmetrics, a digital marketing company that partners with schools to train students. On the podcast, he discusses several of his unique techniques to digital marketing.

All businesses, from the smallest local companies to the largest multinational corporations, have one common goal - sales. As recently as ten years ago, the vast majority of this sales work was driven by a team of in-house sales representatives.