Most companies have a sales induction for new recruits. Mostly they focus on learning about the company, the services/products and the skills required to make sales.

How aware are you of the impact you have as a Sales Leader...on your team and the results they achieve?

Are you a Sales Growth Mindset Leader? So are you? What does that actually mean? In a nutshell it's a sales leader that creates an environment where sales people feel comfortable to step outside there comfort zone, try new things and learn from their mistakes...without any negative consequences from their boss...YOU!

Make it FUN! As the old saying goes...all work and no play makes Jack a dull boy SO make it FUN to be in your sales team. This is No 7 of my 7 Principles that underpin a successful high performing sales team.

A culture of taking responsibility for your own results is pretty rare in my experience yet a vital ingredient to a successful high performing team...and No 6 in my 7 Principles that underpin a successful high performing sales team.

Cultivating pride in your sales team...both around being in sales and also the value they deliver to customers is Principle No 5 of my 7 Principles that underpin a successful high performing sales team!


Coaching your sales team is the best way to increase sales. Not only that...it increases motivation, proactivity, self-belief/confidence....and is the No 3 Principle in my 7 Principles that underpin a high performing sales team.

It's so important that your sales people feel valued by you as their leader and more widely by the organisation.

In my experience there are 7 principles that underpin a successful high performing sales team. They are often missing when I start to work with an underperforming sales team and my mission is ensure they are firmly in place by the end of my training programmes. I'm going to give you an overview of each one today then dive deeper into each one in later blogs.