Adele's unique perspective is derived from decades as a sales and marketing trainer, researcher, and entrepreneur. On the podcast, she discusses some of the ways that buyer personas influence sales.

How to use your emotional intelligence to manage difficult clients and drive company results.

To successfully integrate market intelligence data into an enterprise's decisions, extensive market research is needed. Studies such as feasibility and accessibility research, market penetration evaluation via surveys and double-blind consumer tests, and identification of target markets such as potential B2B clients or B2C channels--all these can help in gathering a snapshot of the state of the current market.

The Rule of Reciprocity

How giving can help you receive more sales

Four Easy Ways Increases Sales with The Rule of Reciprocity.

Sales professionals can fall into the same traps as professional gamblers, who blame any and everything else for their losses. The salesperson who asks this key question is on the path to great success!

Dennis Yu is the chief technical officer at Blitzmetrics, a digital marketing company that partners with schools to train students. On the podcast, he discusses several of his unique techniques to digital marketing.

Businesses need traction to help grow products, services or the actual company itself; and the most important part of achieving that traction is making the ask.

I have come to realise that there is a simple foundation upon which great salespeople are built, it is the ease by which they can draw on their considerable natural talent, resourcefulness and resilience.

It's All About You

The Importance of Building your Customer Relationships Through an Online Presence

Supporting your client service by marrying social media with traditional means of marketing.

Are the Ingrained Perceptions of Your Solution Slowing You Down?

Things to consider before your next outreach. How is your solution viewed by your prospects?

Trouble being heard? Is the solution you're offering a "disruptor" but you feel stereotyped by your predecessors who got it wrong? You did build a better mousetrap and now there are no mice. If you feel the things that make your value proposition unique gets lost in translation and that you're running up-hill, keep reading.