How Can You Bring Significance to your Client?

5 Effective ways to help you closing your deal with bringing significance


Whether you are a junior sales, senior sales, account manager, or sales director; bringing significance to clients will be the toughest part and for that below are important ways to get your through.

  • Ever experienced that your client will not take your follow up call?
  • Ever experienced that your client is no longer interested in your service/product all of a sudden?
  • Ever experienced that your client puts the project on hold, and not consider it a priority?

Significance is key in this are! How do we reach for it?

First: Confidence

Contacting your client with confidence will rest assure him/her that what you are going to promote is of great benefit to his business or him/herself.

The more confidence you show not only in yourself but also in your product/service will give your client the ability to listen to you and enjoy the meeting.

Second: Intent

Almost 63% of salespeople perceive that seeing the client as a "$" is a good motive for closing the deal and becoming the target achievers. what about seeing the client's problem instead and trying to show the added value that will make the deal worth it? this takes us to the negotiation part, make sure your intent is pure when meeting with your client, the better the intent, the more chance you have to close the deal.

Third: Hit Emotions

"people buy for emotional reasons and justify with logic" Rod Hairston moving from the above citation, it is very important to hit your client's emotions, I am sure you have passed through " create a need" in fact it is creating "Significance" when you answer your client's emotional needs, it is more likely to close the deal and build significance - your focus is on him/her, not you nor the deal.

Fourth: Influence

The best part of bringing significance is influencing your client, aligning and redirecting. Body language, Enthusiasm, Confidence, Authority are your key to influence, keep in mind your tonality and the way you mirror your client to build rapport.

Fifth: WIN-WIN

Show the win-win, start by letting your client visualize the outcome - What will happen to his life if he/she bought your service/product? how will what you are promoting going to take him /her to the next level?
The more focus you put in your client, the better the win-win clarifies and you will be able to close the deal.

Significance is all of the above!
what you can do today is focus on your client, the rest is hitting your target effortlessly!
Aya Soleiman
ABOUT THE AUTHOR
Aya Soleiman> all articles
Eager and passionate about sales and connecting with people. My sales journey started back in 2011 when i got my first sales job in an insurance company, and so far, sales for me is a hobby and an art rather than a job. I spent many days of research before finding NASP to help develop my skills with a certification that calls with the same sales style i have, and here i am achieving my dream which is not only to get certified, but also to achieve my ultimate aim and empower sales people, help them excel and get the real value from the market. I am proudly one of the first NASP members for the Affiliate program, and the founder of SUITSHUB.
  • /data/userPictures/6CEAE061-91BC-4F77-B70E-D6E909B33497.jpgDamilola Olaifa6/5/2019 1:25:18 PM
    I like the idea of intent and how to relate it to the client this has great impact on our attitude and the outcome.
    I tell people that sales is supposed to be a mutually beneficial and not one person winning over the other (Win-Win), It's not a parasitic relationship

  • /_ckcommon/images/blanks/userPicture.jpgKati Tikkanen9/5/2019 3:43:57 PM
    i agree that influence is so important in building trust and rapport with your customer. It's interesting to see how much body language really plays into how well you can build rapport.