Community Marketing via Social Media

What Panera Bread and Whole Foods Have in Common

In today's media rich world, getting your message out is tough. More companies should try hyper local marketing, via social media, to gain recognition and draw in customers.

Why you need more I.P.A For most of us, after our summer holidays, we share that foreboding as we crack up our laptops wondering what 'the figure' of emails will be. Then there are the bragging rights. I reckon most people share their inbox total with their immediate colleagues within 30 minutes of discovering it (go on -- be honest!). And there's that tinge of disappointment if a colleague has a higher total than you! Not that I've got involved with any of that nonsense myself :) Seriously...

Every sales manager wants to know how to speed up their team's efficiency. Here are a few processes your team might be wasting time on and how automating these processes make them more efficient.

Why are Selling Techniques so bad? You will know by now I'm on a mission to improve the nation's selling techniques. It seems every day I collect more evidence of just how big a challenge that is going to be! On the other hand a bottom less pit of potential work it seems. Take my colleague Jonathan's example from a while ago...

What Language are you Speaking? The language you use has a massive impact on your results. That goes for the language you speak, and the language that meanders around internally in your head. If you keep saying things are hard...guess what, it will be hard! You're instructing your brain to expect hard, expect tough...and so that's what it will deliver for you.

Most companies I help receive incoming enquiries -- via the telephone line, emails, exhibitions, the list goes on. None of these companies convert 100% of those enquiries into a sale. Of course, 100% conversion is pushing it a bit! However -- there's no doubt that all of these companies had potential to increase their conversion rate, in many cases by a considerable amount.

The Three P's of Selling

Passion, Pride, and Perseverance

Before we even hit the road as sales professionals, we have to check our "equipment." That's our attitude toward selling. I call it "The Three P's of Selling": passion, pride, and perseverance.

Selling goods and services directly to consumers can be tough, but when you are in a commission-based retail store, the competition from other sales personnel makes your job tougher. Here are some suggestions on how to improve your sales despite the competition

In order to build long term wealth you are going to need to invest time and money growing your biggest asset, which is yourself. One of the best ways to do this is to take advantage of and leverage the great amount of self-development books available in the marketplace to help you with this.

When To Say "When"

A guide to putting inactive prospects in your rear view mirror

Ever had a prospect that looks so good, but is always just beyond your reach? Maybe they will decide next week, have to check the budget, the excuses are endless. How do you know when you need to move on? Time management is one the crucial elements of the sales process. These prospects can be time suckers.