When writing a business email, it’s imperative that you carefully consider its entire composition, from the subject line to your sign-off. The latter is especially important because it is the last thing the recipient of your email will read and leaves a lasting impression. One of the most commonly used sign-offs is “sincerely,” but this […]

  Imagine you’re trying to sell something to a potential customer. Your prospect explains what they’re looking for. Immediately, you think of the perfect product and present it to them, sharing its many benefits and explaining how it solves their problem. Everything is going swimmingly—or so you think. But then they hit you with: “I’m not […]

So, you’ve successfully found and qualified a viable prospect and have just completed a successful sales presentation—fantastic! But your sales journey is not over yet. While prospecting and qualifying are frequently cited as the trickiest part of sales, closing deals is by no means a walk in the park. In fact, the average close rate […]

  How to Hold Successful Direct Sales Home Parties Direct selling is a person-to-person sales method that involves selling products or services to customers directly rather than in a retail environment. Salespeople involved in this line of work are solely responsible for presenting, demonstrating, and selling their products to others. Whether selling cosmetics or cleaning […]

Writing a good referral email requires you to pay attention to every element. Doing so will get you higher conversion rates. Staying competitive in the modern market requires you to implement all kinds of marketing strategies. On top of all the PPC campaigns, SEO content strategies and social media exposure, there’s another approach that many […]

Image Source: Pexels Traveling around the world. Getting invited to speak at grand events. Being paid to share insights from your expertise and experience. And making a difference in the lives of others. That’s the dream many aspire to achieve in reality.  And as you may know, this dream is best realized with a career […]

[Webinar Recap]3 Tips For Becoming Your Prospects Top Priority:   “Just consider these statistics: The average cold email response rate is 1%, which means for every 100 people you email, you’re getting through to one person (and probably bothering the other 99)” (ClearBit). Lavender is an application for sales professionals to learn how to increase […]

Many sales professionals begin a conversation with a prospective client without ever thinking about their outcome or the meaning they want someone to attach to the experience. They dive right into the conversation they want to have and leave the rest to change. That strategy is costing them precious sales!  The top 1% of sales […]

An Archetype is a model, prototype, or pattern of thought, an example of a certain type of person or thing we recognize in our culture. When Swiss psychotherapist Carl Jung coined the term, he used it to refer to the recurring patterns of behavior and communication that are found in universal stories and the inner […]

Nervous about booking a meeting with a C-Level Executive? Read our latest article to learn the four different types of executives so you can align and build rapport easily. PLUS – The five mistakes to avoid!