This article defines social media marketing and describes how marketers can take advantage of the new media. It also provides an explanation of the importance of social media content and researching social media platforms, discusses how to measure the success of social media, and provides a discussion of how social media does not replace traditional media but works with traditional forms of media by extending marketing efforts.

That's The Way You Do It!

Marketing Lessons From a Street Musician

A marketing approach that works for solo professionals.

Why Most B2B Sales Professionals' LinkedIn Profiles are Worthless

The LinkedIn Profile Mistakes You're Making How to Start Communicating Your Value

9 out of 10 profiles for sales professionals are worthless sales and marketing tools. They are practically worthless to prospects. Read this article to see how sales professionals are failing to communicate their business value to prospects and why you may need to give your LinkedIn profile an immediate makeover.

Community Marketing via Social Media

What Panera Bread and Whole Foods Have in Common

In today's media rich world, getting your message out is tough. More companies should try hyper local marketing, via social media, to gain recognition and draw in customers.

Do you feel like your lead generation is successful? A recent survey shows only 13% of the marketing, sales, and business professionals who responded think so. 35% of those surveyed said the biggest barrier to lead generation success is the lack of quality data. Here are 3 ways to leverage a business database for lead gen.

Hoop Dreams

It's what you know about your game.

If you're getting paid for doing the "hands on work" while you're giving away advice for free, there's a better, more profitable way. Take a page from television sports commentators and start leveraging your expert experience and insights.

How so do you generate opportunity-rich business lists to drive your IT lead generation campaign forward? A few tips from IT lead generation experts.

Twelve timeless ideas to help us all make the most of our online networking (or social media) time.

Remember, in today's very competitive business world, the first company to effectively reach their prospects wins.

You can be good if you know how to respond in a way that the other party would think they're genuinely listening -- in other words, they could be pretending. Being a "real" conversationalist is being sincere: