This article defines social media marketing and describes how marketers can take advantage of the new media. It also provides an explanation of the importance of social media content and researching social media platforms, discusses how to measure the success of social media, and provides a discussion of how social media does not replace traditional media but works with traditional forms of media by extending marketing efforts.

Community Marketing via Social Media

What Panera Bread and Whole Foods Have in Common

In today's media rich world, getting your message out is tough. More companies should try hyper local marketing, via social media, to gain recognition and draw in customers.

Making Sales Social

Incorporating Social Networks into Your Sales Process

The methods of communication we use today have expanded, and your sales channels should expand, too. Learn how to incorporate social media into your sales process.

In business, nothing stays steady. Markets change, customer tastes evolve, and the kind of products and services that you can offer also changes over time.

One needs not collect all the statistics from around the world just to conclude that social media marketing has become more than just an opportunity -- but rather a necessity.

If you're like a lot of small business owners, independent contractors, or freelancers who are using social media as a means of marketing, you're probably pretty sick of the all of the changes -- with new updates coming almost daily, it seems that by the time you truly learn the ins and outs of one site, a whole new slew of changes have come and gone. I know where you're coming from

If you're like most people, social media is an amazing puzzle of possibility. Between Facebook, Twitter, LinkedIn and the bevy of other sites available as a means to connect, it can leave one wondering, why in the world should I get online?

If you want to build your business and your career then these 29 LinkedIn tips must be part of the mix! With more than 170 million professionals worldwide LinkedIn is the best place to start! Put in the effort to grow a network and learn the ins and outs of the system and the payoffs are huge!

It does not matter if you are a green salesperson, a one-man-band starting your own business or a career salesperson starting off with a new company. The rules are the same! Sell or fail! This is true for every salesperson - everyday!

Evolution is a natural occurrence that applies to every aspect of our lives, including sales. Even though selling is more challenging and difficult now there are many advantages for sales people in today's environment. Embrace the challenges of change.