This article looks at the keys to building a successful and measurable sales funnel. By ensuring that the sales funnel has all necessary functions will assist with revenue growth.

Becoming a top producer in sales is not a knowledge issue. It is a consistency issue.

Do you really listen to your customers and provide what they want, or are you more focused on finding the most profitable way to sell your product and then trying to convince the customer that what you're doing is actually for their benefit? [...]

Today customers are more informed -- they check prices, compare services and read reviews online before making a purchase. Advent of internet and thereafter of social media has completely transformed the way customers used to think/behave.

Widespread use of computer-mediated communication actually requires more frequent face-to-face encounters, and extensive deep, robust, social infrastructures of relationships must exist so that those using the electronic media will truly understand what others are communicating to them. In other words, even in this high-tech world characterized by voice mail, e-commerce and instant messaging, face-to-face relationships are necessary.

With email communications achieving an all time high these days, many business owners neglect to use a very effective and proven sales method. Picking up the phone and calling somebody! Reaching out to potential customers, prospects and partners by phone can be the most successful and cost effective way to connect. Avoid being deleted, make sure your voice mail stands out.

Want to know the secret to not having to always work so hard? I just told you. Instead of always working to get new prospects, nurture the customers you have, and discover the amazing stream of income you can generate from customers that are twice as likely to buy from you again as those who are not!

Anything that has even a hint of dishonesty or deceit rubs people the wrong way and does more to convince them not to join you in the business than it does to persuade them to take a look at your opportunity. So why not use honesty from the get go? Your prospects truly yearn for sales situations that maintain honesty over manipulation. No matter what might sound salesman slick or smooth to say... honesty really is the best policy.

The reason we often shy away from focusing on a particular targeted group is that we think it's going to limit our business. However, the truth is that it helps your business to grow much more quickly. Again, the key is to speak to a very select group. "You can't please all the people all the time."

We all have those difficult customers to whom we are required to sell. From the demanding, abrasive buyer to the individual who never seems to make a buying decision, we encounter challenging people on a regular basis. Part of the reason this happens is due to the disconnect we have because of conflicting personalities. Modifying your approach and style, even briefly, will help you better connect with your customers and prospects which means you will generate better sales.