Are You Using Questions Designed To Fail?


As a high performing sales professional or business owner, you understand that the most effective tool we have for understanding our clients wants and needs is our questions. They are also a great tool to help guide the focus of the conversation and the sales process.

The way that you structure your question creates a higher probability towards one answer over another. I have been in meetings with fellow colleagues who did not understand this, they would ask questions like 'Have you been having any problems or issues?' or 'Has anything not got according to plan on the deployment?'

In a study with two groups of Canadians, one group was asked 'Are you unhappy with your social life?' The other group was asked 'Are you happy with your social life?' Those who were asked if they were unhappy with their social life were 375% more likely to declare themselves unhappy.

Instead of asking your client what problems or issues they may be having with the proposal, the presentation, the communication throughout the sales process, or any part of the deployment. You should be asking questions around what is going well, what has been the most valuable component, what are you happiest about. For example, 'Has everything been going smoothly and according to plan with the deployment?' 'Are you happy with the results you are getting?' That way you will understand the strengths of your company and where you can offer the most value at a higher level. You will magnify your strengths and have a much higher probability of a very positive, win win situation and conversation.

If you are going to talk about problems, you may as well bring up what problems they have had in the past so that you can make sure to avoid those issues. If you ask a question focused on problems, you will hear about issues, so make sure it is about past issues with a different provider.
Rick Middlemass
ABOUT THE AUTHOR
Rick Middlemass> all articles
"Our greatest fear is not that we are inadequate, it is that we are powerful beyond measure .." - Marianne Williamson

I am Rick Middlemass, a budding entrepreneur, with a passion for growth and contribution, who is looking to learn something new everyday. I love spending time with my family, friends, and mentors. I believe that there is something inspiring and interesting that i can learn from everyone who comes into my life as well as the many books i read throughout the month.

I am an Advisor for NASP - The National Association of Sales Professionals - as well as Growth-U. I get to experience the privilege of listening to sales professionals and growth minded individuals, giving feedback, learning from helping others move forward on the path to growth.

I am a Business Developer for the National Association of Sales Professionals. I get to reach out to different companies and partners throughout the United States and the world and talk about how to help accelerate sales and grow companies.

I was also a Business Developer for NuWave Technology Partners - a Cisco Premier Partner servicing the lower peninsula of Michigan. I am excited to have taken home the title of 'Salesperson of the Year for 2014 & 2015'.
  • /data/userPictures/C69D4536-C657-4D73-A3C4-9098D95A6E9F.jpgRobbie Gongwer5/31/2017 10:34:55 AM
    This is so true. Anyone that has had a toddler knows this well. "Don't run!" "Don't put that in your mouth!" Oh gosh, there she goes. Verses, walking is best, and this is yummy want to taste this?

  • /data/userPictures/BC6343E3-4897-4208-A619-28D18D3A11CC.jpgRick Middlemass5/31/2017 10:56:27 AM
    Great examples Robbie!

  • /_ckcommon/images/blanks/userPictureFemale.jpgAshley Johnson10/6/2017 10:35:48 AM
    Great article!

  • /data/userPictures/BC6343E3-4897-4208-A619-28D18D3A11CC.jpgRick Middlemass10/6/2017 10:37:38 AM
    Thanks Ashley!

  • /_ckcommon/images/blanks/userPictureMale.jpgGreyson Curry10/6/2017 7:47:40 PM
    Very well written and to the point.

  • /_ckcommon/images/blanks/userPicture.jpgHenna Raina10/13/2017 12:23:29 PM
    Very Insightful ! what we focus on grows - it is common to see people lose the agenda of the meeting in asking the wrong questions.